Will & Bear was born in 2015 from the place we feel most inspired; on the road. Alex (Bear) was looking for a hat that wasn't intimidating, was practical, long-lasting and felt natural in the Australian outdoors. Loz (Will) watched Alex struggle to find something that he felt comfortable trying on. When we couldn't find what we were looking for, we set out to create it.

One hat,
ten trees

Since the brand's inception in 2016, we have committed to planting 10 trees for every hat sold. Today, thanks for our community, we have now planted over 445 acres of Forest Gardens in Senegal, Africa. Why? Because we want to invest in a healthy environment for our future generations.

We aim to inspire a culture that cares for our environment by sharing positive stories that generate actions. We showcase the natural world and encourage people to look after it. We aim to be a constant reminder of the natural world and our place in it; to create and grow a culture of people who care for the environment, and to inspire all to preserve it.

Our mission is to create a culture that cares for our environment. We share positive stories that inspire actions while showcasing the natural world and inspiring people to look after. We aim to be a constant reminder of the natural world and our place in it; to create & grow a culture of people who care for the environment,

We designed our first collection from the ground up for both men & women. We took a simple approach to our designs while paying respect to what came before us to create a timeless aesthetic. We carefully selected our materials to prioritise natural fibres, as we knew what we made eventually ended up back where it started. Our first range was made from 100% Australian wool and mirrored the earthy tones of the Australian landscapes. We carry this approach to every new style we make.